1 to 1
AUGUST 30, 2021
Sales teams still relying on “old school” strategies and tactics will only go so far. They are prevalent in the B2C world, but with so much B2B buying and selling happening remotely now, Forrester predicts asynchronous video messages “will be an essential arrow in the seller’s quiver in 2021 and beyond.”
Harvard Business
SEPTEMBER 25, 2018
Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. Building an Effective Influencer Strategy. For example, consider Dez Blanchfield , whom I interviewed.
Harvard Business
APRIL 20, 2016
In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.
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