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Stop Treating B2B Customers Like Digital Novices

Harvard Business

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 28
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Is Your Company Ready for the Rise of Smart Cities?

Harvard Business

Other telecoms are offering solutions such as smart parking and waste management systems. To complement the city’s existing transit network, Berlin’s public transportation provider is piloting its own ride-sharing van service through a public-private partnership. What Does It Take to Be a Successful Smart Cities Provider?

Company 29