Jerry Fletcher

JUNE 27, 2020

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

Marketing 64

Marketing Consulting B2C B2B 64

Harmonious Workplaces

DECEMBER 27, 2023

Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers. Brenda helped to place me in a digital marketing position. They specialize in difficult roles to fill, confidential roles, niche or specialist roles.

Recruiting 98

Recruiting Recruitment Meeting B2C 98

Consulting Matters

AUGUST 12, 2020

I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Let me first get us on the same page on content marketing and all the pieces and how they all fit together.

B2C 156

B2C B2B Consulting How To 156

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.

B2B 35

B2B Education Media B2C 35

Harvard Business

DECEMBER 13, 2017

Some examples of these competencies include: Conducting customer interviews and user testing. Performing market assessments. If not self-aware, a PM may push to prioritize a feature they conceived even when all the customer interviews and evidence is stacked against it. Running design sprints. Pricing and revenue modeling.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Case Interview 32

Case Interview Company Government Policies 32