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An Overview of Business Development Consulting

Tom Spencer

Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. The important part is finding potential customers who have problems that your client can solve. Who are you?

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business

With the USPS facing harsh financial challenges in recent years, the impact of this automation is immeasurable. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. By linking this technology with a relatively small and finite data set of U.S.

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Doing Business in India Requires a Mobile-First Strategy

Harvard Business

This move creates myriad opportunities in India’s financial services industry. The short-term crisis caused by demonetization further opens the door for new players to provide niche financial services. There is also a mega opportunity in the cyber security sector.

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The Social Cost of Bad Online Marketing

Harvard Business

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. The health of the Internet needs to be part of that equation.