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An Overview of Business Development Consulting

Tom Spencer

Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. The important part is finding potential customers who have problems that your client can solve. Who are you?

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The Social Cost of Bad Online Marketing

Harvard Business

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

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Doing Business in India Requires a Mobile-First Strategy

Harvard Business

In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. This move creates myriad opportunities in India’s financial services industry. Nimble companies and organizations will stand to gain by this unique opportunity.