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B2C

Fashion

How to Convince Customers to Share Data After GDPR

Harvard Business

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. If they see relevant offerings being delivered to them, they’re more likely to stay engaged with the brand.

Data

Data B2B How To B2C

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

SEPTEMBER 25, 2018

While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.

B2B

B2B Education Media B2C

How to Convince Customers to Share Data After GDPR

To Grow Your Business Abroad, Partner with Local Influencers

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