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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

SEPTEMBER 25, 2018

Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior. Building an Effective Influencer Strategy. For example, consider Dez Blanchfield , whom I interviewed.

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B2B Education Media B2C 35
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How to Convince Customers to Share Data After GDPR

Harvard Business

MAY 25, 2018

Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward. Investing in smart, AI-based solutions to automate these types of updates is critical to ensure that they are made in a timely fashion.

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Data B2B How To B2C 28
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