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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

SEPTEMBER 25, 2018

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI.

B2B 29
B2B Education Media B2C 29
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How to Convince Customers to Share Data After GDPR

Harvard Business

MAY 25, 2018

Personalization is by no means a new concept, but GDPR is forcing both B2C and B2B marketers to truly embrace individualized communication that is tailored to customers’ unique interests if they wish to retain customer data. If they see relevant offerings being delivered to them, they’re more likely to stay engaged with the brand.

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Data B2B How To B2C 28
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