Harvard Business
DECEMBER 6, 2016
According to Gallup , only 29% of B2B customers are engaged with the companies they do business with. Too many companies ignore the voice of the customer, blast cookie-cutter emails to all the names in their marketing spreadsheets, and lack the right survey and interview tools to gauge the health of their customer relationships.
Harvard Business
MARCH 10, 2017
See More Videos > See More Videos > We have worked with several companies in B2B industries to use Microsoft Workplace Analytics as part of a broader effort to improve sales effectiveness. We also conducted traditional qualitative research, such as interviews and ride-alongs, to shed light on the root causes. Related Video.
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Harvard Business
DECEMBER 13, 2017
Some examples of these competencies include: Conducting customer interviews and user testing. Defining and tracking success metrics. If not self-aware, a PM may push to prioritize a feature they conceived even when all the customer interviews and evidence is stacked against it. Running design sprints. Company Fit.
Harvard Business
MARCH 22, 2017
To explore this question, we interviewed senior marketing executives across dozens of top brands. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed. The results? Invest in the end-to-end experience.
Tsavo Neal
JANUARY 25, 2018
Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Interview an expert. Interviewing a potential client. It can be as simple as a phone interview via Skype, which you record and upload to iTunes.
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