Harvard Business

MARCH 10, 2017

See More Videos > See More Videos > We have worked with several companies in B2B industries to use Microsoft Workplace Analytics as part of a broader effort to improve sales effectiveness. We also conducted traditional qualitative research, such as interviews and ride-alongs, to shed light on the root causes. Related Video.

Sales 37

Sales Software Productivity Data 37

Harvard Business

MARCH 22, 2017

To explore this question, we interviewed senior marketing executives across dozens of top brands. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed. The results? Invest in the end-to-end experience.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

DECEMBER 13, 2017

Some examples of these competencies include: Conducting customer interviews and user testing. Defining and tracking success metrics. If not self-aware, a PM may push to prioritize a feature they conceived even when all the customer interviews and evidence is stacked against it. Running design sprints. Company Fit.

Productivity 28

Productivity Management Engineering Case Interview 28

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Interview an expert. Interviewing a potential client. It can be as simple as a phone interview via Skype, which you record and upload to iTunes.

Consulting 68

Consulting Advertising Case Interview Conference 68