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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Define Clear Sales Objectives and Success Metrics An effective sales strategy begins with clearly defined sales objectives that serve as guiding beacons throughout the journey.

Sales 36
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

According to Accenture, 80% of B2B customers will change providers at least every two years if their expectations aren’t understood and met. Define Clear Sales Objectives and Success Metrics An effective sales strategy begins with clearly defined sales objectives that serve as guiding beacons throughout the journey.

Sales 36
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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.

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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.” The results?

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What It Takes to Become a Great Product Manager

Harvard Business

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Defining and tracking success metrics. Core Competencies. Performing market assessments.

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7 Top Ways to Grow Revenue

LSA Global

Each situation, industry, and competitive landscape requires a unique approach to get elite results. For example, to remain competitive in a disrupted industry one recent client needed to sell more complex solutions to higher level buyers. And B2B solution selling is only getting harder.

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business

Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. We’ve referred to this phenomenon as corporate robo-advisers , and we see more of them all the time.