Remove B2B Remove Culture Remove Metrics Remove Productivity
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B2B Sales Hunters vs Sales Farmers

LSA Global

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. Typically, B2B sales hunters focus on new customer acquisition while B2B sales farmers are responsible for nurturing and growing current accounts.

B2B 36
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LSA Global Delivers Sales Leadership Workshop for an Industrial Technology Company

LSA Global

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers. Learn more about getting aligned. The post LSA Global Delivers Sales Leadership Workshop for an Industrial Technology Company appeared first on LSA Global.

Sales 36
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What It Takes to Become a Great Product Manager

Harvard Business

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Defining and tracking success metrics. Core Competencies.

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Are Sales Incentives Becoming Obsolete?

Harvard Business

To motivate, manage, and reward B2B salespeople, many companies use sales incentive plans that link large commissions or bonuses to individual results metrics, such as territory quota achievement. For simple product purchases such as office supplies, many buyers are self-sufficient. New Sales Management and Culture.

Sales 36
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Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

Ethics 48
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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The metrics also changed. The results? Invest in the end-to-end experience. The results?

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You Don’t Need an “India Strategy” — You Need a Strategy for Each State in India

Harvard Business

Within the country, there are large — and often underestimated — regional differences in language, culture, talent, infrastructure, and wealth, all of which lead to wide variations in business landscapes. Cultural variations are important. After all, what works in Gujarat will not necessarily work in West Bengal.