Harvard Business

MARCH 7, 2017

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. The campaign has resulted in dramatic increases in marketing leads and sales.

B2B 34

B2B Travel Benchmarking Sales 34

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. And there’s a fundamental conflict between innovation and optimizing an existing operation.

ROI 28

ROI Operations Enterprise Research 28

Harvard Business

JANUARY 4, 2018

Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. From an organizational standpoint, the most innovative aspect of the strategy is in treating the analytics unit as a profit center with the corresponding rigorous benchmarking and performance incentives.

Company 28

Company Recruiting Recruitment Financial 28

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 41

Marketing Case Study Case Studies Sales 41

Harvard Business

DECEMBER 28, 2016

Share of wallet is the ultimate measure of how they spend their money when the ultimate point-of-sale (POS) decision occurs. There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). There are many obstacles and detours that can prevent full ROI from your CX program.

Metrics 35

Metrics Data ROI Benchmarking 35