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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. They’re increasingly important to marketing, customer engagement, and sales — in any sector.

Retail 28
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The Rise of WhatsApp in Brazil Is About More than Just Messaging

Harvard Business

Listing it on the company’s Facebook and Twitter profiles and right on the product package is a good place to start. A chef helped consumers by sharing photos and videos of techniques to use and alerting them when it was time to remove the dish from the oven. They should be able to receive, manage, and respond to users.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline.

Retail 43
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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Sponsorships and Brand Deals A sponsorship is a partnership between a podcaster and a brand that wants to promote their product or service to the podcaster's audience. Are there products or services you’d recommend to your audience? Tell a Story: Share personal stories and experiences related to the affiliate products/services.