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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

They’re increasingly important to marketing, customer engagement, and sales — in any sector. The accessories and apparel designer uses in-store radio-frequency identification to send clothing items to dressing rooms, helps customers choose different styles and sizes, and shows stock availability in stores and online.

Retail 28
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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

In our work with a major apparel retailer we found that among customers’ key emotional motivators were their desire to feel a sense of belonging, be thrilled by the shopping experience, and have a sense of freedom and independence. Of course, it’s necessary to provide customers with what they say is important.

Retail 50
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The Rise of WhatsApp in Brazil Is About More than Just Messaging

Harvard Business

A chef helped consumers by sharing photos and videos of techniques to use and alerting them when it was time to remove the dish from the oven. In other words, it presents a great opportunity for businesses to provide premium sales experiences. It’s easy to imagine other companies doing something similar.

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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Join a Podcast Advertising Network or Collective Networks and collectives group podcasts together for ad sales and divide revenue among the podcasters according to downloads. Watch the full video to learn how Francesca became a 6-figure podcaster! Watch the full video of how 11 years of podcasting led to Badr's success.