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How to Know Which Digital Trends Are Worth Chasing

Harvard Business

JULY 7, 2016

Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. Keyless room entry through mobile devices and bill payment via Apple Pay further reduce the friction associated with a traditional hotel experience. Insight Center.

Trends 33
Trends Hotels How To Retail 33
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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

JUNE 26, 2017

She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. Market research had shown that committed maniacs like Toby were already shelling out that kind of money (sometimes more) just to travel to registration sites.

Case Study 28
Case Study Case Studies Study Apparel 28
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