Apparel Hotels Strategy Travel 
Harvard Business
JULY 7, 2016
Marriott, for example, uses digital technology to streamline the hotel experience for its consumers, particularly its high-value business travelers. No strategy is static. Keyless room entry through mobile devices and bill payment via Apple Pay further reduce the friction associated with a traditional hotel experience.
Harvard Business
JUNE 26, 2017
She’d joined the company six weeks before, following a long stint as CMO of Atawear, a high-end sports apparel company. Market research had shown that committed maniacs like Toby were already shelling out that kind of money (sometimes more) just to travel to registration sites. ” Erica and Alan exchanged a quick glance.
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