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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

They’re increasingly important to marketing, customer engagement, and sales — in any sector. The accessories and apparel designer uses in-store radio-frequency identification to send clothing items to dressing rooms, helps customers choose different styles and sizes, and shows stock availability in stores and online.

Retail 28
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How to Make Money Podcasting: 8 Strategies For 2023

Buzzsprout

Join a Podcast Advertising Network or Collective Networks and collectives group podcasts together for ad sales and divide revenue among the podcasters according to downloads. Watch the full video to learn how Francesca became a 6-figure podcaster! Watch the full video of how 11 years of podcasting led to Badr's success.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business

By applying sophisticated big data analytical techniques, we have developed a method for optimizing the customer experience investments that directly drive increased emotional connection and, thereby, greater customer value and financial returns. Of course, it’s necessary to provide customers with what they say is important.

Retail 49