article thumbnail

Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. Customer segmentation is the practice of segmenting customers based on common characteristics.

Apparel 103
article thumbnail

Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Higher level commonalities: Now, all this talk of logic may sound a bit abstract and meaningless if you’re new to case studies. However, even at a more “practical” level, many of the specific “concrete” skills required to tackle cases will overlap across different industries.

article thumbnail

Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies.

Apparel 82