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What Creativity in Marketing Looks Like Today

Harvard Business

To explore this question, we interviewed senior marketing executives across dozens of top brands. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Marketers need to master data analytics, customer experience, and product design.

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What It Takes to Become a Great Product Manager

Harvard Business

Some examples of these competencies include: Conducting customer interviews and user testing. If not self-aware, a PM may push to prioritize a feature they conceived even when all the customer interviews and evidence is stacked against it. Running design sprints. Feature prioritization and roadmap planning. Company Fit.

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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

The Forum participants will have an opportunity to learn from inspirational project management leaders as well as attend masterclasses revealing the aspects of delivering sustainable projects, Agile transformation, application of technologies, and more. is the largest Agile conference in Central Europe. PMO London 2024 June, 18-19.

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Global Companies Need to Adopt Agile Pricing in Emerging Markets

Harvard Business

For example, one MNC we interviewed would give all local teams price lists fixed in USD and determined by U.S. For instance, one of our B2B clients raised prices by 15-20% following a currency depreciation. HQ without consulting them.