What Creativity in Marketing Looks Like Today
Harvard Business
MARCH 22, 2017
To explore this question, we interviewed senior marketing executives across dozens of top brands. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. The results?
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