Advertising Productivity Recruiting Travel 
Tom Spencer
AUGUST 18, 2023
To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.
Management Consulted
JANUARY 22, 2015
He co-founded MobileSuites, an app that puts travel concierge services and hotel information at your fingertips, and which you can (and should) find and sign-up for here. What else did you consider in the recruitment process, and why ultimately did you pick Altman Vilandrie? Okay, great. When did that moment happen for you?
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Management Consulted
MAY 25, 2014
In 1932, Dr. Gallup joined the New York advertising firm Young & Rubicam as the head of both the research and copy departments. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television.
Harvard Business
JULY 26, 2018
For example, Uber and Grab link riders and drivers, Airbnb links hosts and travelers, and Amazon links shoppers and sellers. Any platform still needs to achieve a product-market fit to succeed in the long run. Recruit Holdings started out in the 1960s as an advertising company that published magazines for job seekers.
Management Consulted
OCTOBER 3, 2012
For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function.
Harvard Business
DECEMBER 15, 2016
Advertising, often a barometer of social norms, used to feature wealthy people relaxing by the pool or on a yacht (e.g., Cadillac’s “ The Only Way to Travel ” campaign in the 90’s). We wondered if this shift would also influence how consumers perceive products and services that cater to a busy lifestyle.
Harvard Business
JANUARY 3, 2017
People flock to Facebook, for example, because most of their friends and family are on it, which in turn allows Facebook to collect a large amount of data about us, and attract advertisers. Travel to Singapore, for example, and you will see why. That logic sometimes holds, but more often it does not.
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