Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. These practices “travel well.”. Think of this as compound marketing. He advertises his divorce expertise in local bar association journals. In real life.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Harvard Business

APRIL 12, 2016

There are many different makes and models on the market. On the other hand, were it not already invented, plane travel would be classed as a new form of transport, compared to driving along the highway. What if, for example, customers didn’t need to travel to the store? The search starts with what-if questions.

Airlines 28

Airlines Retail Travel Industry 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Online Advertising. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Confessions of a Consultant

JULY 1, 2018

EU Legislation: To conform to EU legislation, all government tenders above a threshold value (as low as €5K in some cases) now have to be advertised on the E-Tenders Website. With tons of options, you talk to a travel agent who has actually been to the place you’re thinking of visiting. It’s like going on holidays.

System 40

System Consulting Advertising Intellectual Property 40