Writing Secret 6: Help Your Reader Feel Smart
Johanna Rothman
MARCH 9, 2022
I was clever in the title for my Is Your Product Owner an Overloaded Operator? Many product owners are technical. I could have used a different title, such as “Product Owners: Overloaded and Underappreciated,” and helped my ideal readers feel smart. My title confused some of my ideal readers. Not confused.
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