Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

Marketing 49

Marketing Agile Fashion Sales 49

Tsavo Neal

JANUARY 25, 2018

ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Examples: What CEOs are reading in 2017 .

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. Broadcast this message loud and clear from the CEO and sales leadership. PM Images/Getty Images.

Sales 44

Sales Metrics How To Tools 44