Harvard Business
SEPTEMBER 25, 2018
Indeed, one 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested. With returns like that, the question is clear: How can we build our email lists? Most professionals are so inundated with email newsletters these days, they’re reluctant to sign up for yet another.
Harvard Business
MARCH 7, 2017
According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Related Video. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. Fast forward to today. A similar sequence has happened with B2B buying.
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Harvard Business
OCTOBER 11, 2016
Training magazine reported that 2015 training expenditures were approximately $70 billion dollars , a 14% increase from 2014. Teva recently used JOLT for its R&D Communication team, providing public speaking skills from a PR professional in an online, video-based, and highly interactive workshop.
Harvard Business
MARCH 2, 2018
For example, in 2015 the Consortium arranged a global Zika Innovation Hack-a-thon in which 200 innovators developed 15 proposed solutions in 48 hours to help control the virus. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.
Tsavo Neal
APRIL 27, 2017
Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI. Email marketing has an average ROI of 3800%. Source: DMA National Client Email Report 2015. Using videos on landing pages can increase conversions by 86%. Source: Eyeview.
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