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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Related Video. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. The campaign has resulted in dramatic increases in marketing leads and sales.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

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Putting Humans at the Center of Health Care Innovation

Harvard Business

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

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How to Get People to Subscribe to Your Newsletter

Harvard Business

But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — has a conversion rate less than half that of email marketing (4.29% vs. 1.81%), according to a recent analysis. Here’s an example of one of mine.) Here’s how it works.

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How Learning and Development Are Becoming More Agile

Harvard Business

Training magazine reported that 2015 training expenditures were approximately $70 billion dollars , a 14% increase from 2014. Teva recently used JOLT for its R&D Communication team, providing public speaking skills from a PR professional in an online, video-based, and highly interactive workshop.

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