What Airbnb and Strava Know About Building Emotional Connections with Customers
Harvard Business
MAY 3, 2018
Their relative value is remarkable across a variety of metrics, such as purchases and frequency of use. When Strava began life in 2009, it targeted avid cyclists who cycled more than 50 times per year and were somewhere between occasional amateurs and hardened pros. How to Identify and Create the Emotional Layer.
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