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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

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Collaboration Overload Is a Symptom of a Deeper Organizational Problem

Harvard Business

Attempts to liberate unproductive time by employing new tools (for example, Microsoft Teams, Slack, Box) or imposing new guidelines and meeting disciplines will prove fruitless unless steps are taken to deal with the underlying organizational illness. As companies grow, they naturally add new dimensions to their organizations.

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What Board Directors Really Think of Gender Quotas

Harvard Business

is now among the few Western developed economies with neither voluntary nor mandatory targets. The largest companies are required to set a target for the number of women on their board, but there are no clear guidelines on what that number should be. Growing Recognition that Market Forces Won’t Fix the Problem. In the U.S.,

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We’re Facing Disruption, Too

Women in Consulting

Our intellectual capital as consultants — what we know and the approaches we’ve developed to solve problems — is facing new threats. In the aftermath of the 2008 Great Recession, more companies are shifting to a flexible workforce model that can be scaled up or down as needed. New intermediaries.

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