article thumbnail

Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

article thumbnail

To Get More Done, Focus on Environment, Expectations, and Examples

Harvard Business

In 2008, I was designing advertising products at Google. You can help your team decide by having an open discussion about everyone’s preferences and then making guidelines that work for the majority. JUSTIN TALLIS/Getty Images. My manager told me about a team that was working on the Google Help Forum.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Collaboration Overload Is a Symptom of a Deeper Organizational Problem

Harvard Business

Attempts to liberate unproductive time by employing new tools (for example, Microsoft Teams, Slack, Box) or imposing new guidelines and meeting disciplines will prove fruitless unless steps are taken to deal with the underlying organizational illness. As companies grow, they naturally add new dimensions to their organizations.

Meeting 28
article thumbnail

What Board Directors Really Think of Gender Quotas

Harvard Business

The largest companies are required to set a target for the number of women on their board, but there are no clear guidelines on what that number should be. Back in 2008, when Danish Prime Minister Helle Thorning-Schmidt wanted to put in place quotas like those in Norway, she met strong resistance from both men and women. In the U.S.,

article thumbnail

We’re Facing Disruption, Too

Women in Consulting

Best practices, models, guidelines are freely available, published by experts as part of their content marketing strategies, or easily accessible online via Udacity, Udemy, LinkedIn Learning or Stanford. Here are three reasons why: Democratization of information. Today, anyone can learn just about anything about everything.

Talent 59