2008 Definition Marketing Methodologies 
Organizational Talent Consulting
FEBRUARY 21, 2022
Given the lack of a standard definition for leadership and seemingly contradictory evidence, it is no surprise you may feel skeptical. A controlled study involving leaders across different markets found a positive correlation between the leader's effectiveness and employee retention, sales, margin, labor costs, and net profit.
Harvard Business
JULY 18, 2017
The chart below shows the rate of change in the Digital Evolution Index over 2008-15 and how the UK performs in comparison to Germany, France, Spain, Italy, and the Nordic countries. Editor’s note: Every ranking or index is just one way to analyze and compare companies or places, based on a specific methodology and data set.
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Management Consulted
OCTOBER 3, 2012
market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. We were incredibly successful in gaining market share and mindset.
Harvard Business
JULY 12, 2017
Cross-border flows of digitally transmitted data have grown manifold, accounting for more than one-third of the increase in global GDP in 2014, even as the free-flow of goods and services and cross-border capital have ebbed in the aftermath of the 2008 recession. Digital players wield outsize market power. Digital markets are uneven.
Harvard Business
JUNE 6, 2016
This startup definition is not wrong, obviously, but when economists say “startup,” the vast majority of people think “WhatsApp” and “Snapchat.” The methodology masks mirages. But if you probe further, you’ll find that different people mean radically different things when they use the term.
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