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Happy customers are closer than they appear

1 to 1

At the start of the COVID-19 pandemic, automotive sales tumbled in 2020 before surging demand and a global chip shortage sent prices skyrocketing in 2021. And we do that across all departments, whether that’s marketing or technicians or sales. It’s a core tenant of who we are, just like, did we hit our sales objectives?

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6 Steps to Make Your Strategic Plan Really Strategic

Harvard Business

I’ll let you in on the six-step technique I have developed over many years, working with clients and in teaching my public seminars on strategic planning. Its other key stakeholders were distributors; customers-retail; customers-industrial/food service; consumers; and employees. But methods can be learned. Be prepared to adjust.

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Seth's Blog: Create a vacuum, don't fill it

Seth Godin Blog

The complete list of online retailers. On the path from awareness to a sale, the marketer has to create a vacuum. The goal of that short film or that sales letter or that invitation to a seminar shouldn't be to answer every question and completely describe what's on offer. Subscribe to Seths Blog. onramp Branding.

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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Upon realizing that their findings were highly applicable to the problems of sales force sizing and resource allocation, they decided to investigate further. sales force teams.