Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 35

B2B Education Media B2C 35

1 to 1

JUNE 1, 2021

This results in faster resolutions for customers, better overall experiences, and increased productivity. Streamlining employees’ processes makes them more productive and, in the end, leads to better customer experiences. Brands can achieve triple digit ROI from RPA and other CX automation tools.

Software 26

Software Turnaround Automotive ROI 26

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. In the public sector, return on basic research has been estimated to be between 30% and 100%.

ROI 28

ROI Operations Enterprise Research 28

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” They come for the content or the service, like booking air travel. Your image is critical – especially when promoting to those who don’t know you. Source: Usability Geek.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Selling productized consulting. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. As a consultant, your product is your advice. Search engine optimization. Case studies.

Consulting 68

Consulting Advertising Case Interview Conference 68