Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.

Journal 40

Journal Case Interview Conference Groups 40

Tsavo Neal

OCTOBER 2, 2020

How do freelance consultants with a mix of long and short-term projects structure their resume? If you’re a freelance consultant, your resume isn’t important. A resume positions you as an employee instead of as a trusted advisor. Forget about structuring your resume. You’re looking for clients , not employers.

Case Study 60

Case Study Case Studies Resumes Study 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Selling productized consulting. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication.

Consulting 68

Consulting Advertising Case Interview Conference 68