Harvard Business

JULY 25, 2016

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Measuring in-store sales is harder but can be done with offer codes, surveys, or scanner data. All these KPIs can be collected and organized in a simple social media metrics table. Laura Schneider for HBR.

Media 28

Media Strategy Strategy Strategy& 28

Harvard Business

OCTOBER 1, 2018

But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. Related Video. In addition, the average person who creates viral content, such as much-watched videos or social posts, could receive compensation for every click. RyanJLane/Getty Images.

Marketing 34

Marketing Advertising Media Video 34

Harvard Business

JULY 13, 2016

Identify the right metrics. In the digital membership economy, the metrics best apt to indicate success are more likely to be around member churn and engagement. Today, streaming is a more efficient way for me to access professionally created video content, and Netflix provides me with streaming. To serve as a marketing channel.

Cash Flow 28

Cash Flow Survey Metrics Accenture 28

CaseInterview.com

FEBRUARY 7, 2019

More than 90% of surveyed employees on Glassdoor would recommend Oliver Wyman to their friends; 98% approve of the CEO. KPMG has made work-life balance a leading attraction in its recruitment efforts. Clear metrics and regular performance reviews help staff understand how to reach their career goals more effectively.

Oliver Wyman 81

Oliver Wyman Boston Consulting Group Consulting Bain 81

Harvard Business

MARCH 6, 2017

Despite the current political headwinds blowing against globalization, companies continue to recruit talent from around the world and talented people continue to want overseas work experience. ” Related Video. Cat Yu for HBR. Getting to Yes Across Cultures. violence, crime, medical), discomfort (e.g.

Metrics 47

Metrics Comparison Talent Financial 47