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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Before hiring more sales reps, pushing specific sales activities, or investing in sales enablement technology, smart sales leaders invest the time and resources to deeply understand the market in which they operate in. Only invest time and resources with clients that appreciate and need what you have to offer.

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Case Study: Are Our Customer Liaisons Helping or Hurting?

Harvard Business

It was meant to be a win-win: Patients and their families would get a better, more personalized hospital experience, and doctors could spend less time managing patients and more time practicing medicine. It was definitely the PCE and the family against me.”

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What If Companies Managed People as Carefully as They Manage Money?

Harvard Business

Today’s executives spend a lot of time managing the balance sheet, despite the fact that it doesn’t represent their company’s scarcest resource. According to Bain’s Macro Trends Group, the global supply of capital stands at nearly 10 times global GDP. Vincent Tsui for HBR.

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How Marketers Can Connect Profit and Purpose

Harvard Business

Melissa Waters, CMO of Lyft, says “Any customer these days is asking for transparency on what a company stands for and why they operate. It must be woven into a company’s operational fabric. “The amount of time management teams are spending reacting to dramatic changes in the world is unprecedented.

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Help Your Team Achieve Work-Life Balance — Even When You Can’t

Harvard Business

While there will still be high-stakes, time-sensitive issues like beating a competitor to market with a new product, acknowledge that endurance is the goal, and speed is not the best or only metric of long-term success. Consistency between what you say and do is essential.