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Case Study: Are Our Customer Liaisons Helping or Hurting?

Harvard Business

Exit interviews were usually handled by junior managers on the HR team, but Amrita felt that given the high rate of attrition among doctors at Krisna over the past year, it was her responsibility as head of HR to talk to Dr. Vishnu Patel, a respected cardiologist who’d just given his notice. Ben Edwards/Getty Images.

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How Marketers Can Connect Profit and Purpose

Harvard Business

From digital platforms to customer experience to crisis management , these priorities have been a bellwether for what would soon dominate boardroom discussions and headline business publications. Melissa Waters, CMO of Lyft, says “Any customer these days is asking for transparency on what a company stands for and why they operate.