Remove Marketing Remove Operations Remove Sales Remove Wireless
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Using IoT Data to Understand How Your Products Perform

Harvard Business

Since 2011, General Electric has publicly stated it would spend more than $1 billion on developing sensors, wireless devices, and related software to install on its aircraft engines, power turbines, locomotive trains and other machinery. Operations in a Connected World. Insight Center. Sponsored by Accenture.

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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.

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AT&T, Time Warner, and What Makes Vertical Mergers Succeed

Harvard Business

Combining the second-largest wireless carrier with the fourth-biggest entertainment company — one whose impressive assets include HBO and CNN — is likely to create an unassailable mobile-entertainment business. You gain market power, allowing you to price the asset higher than you could otherwise. That leaves synergy.

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Enhancing Customer Insights with Public Location Data

Harvard Business

The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.

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How disruptive is the 'Sharing Economy'?

freshminds

It operates in about 270 cities in over 60 countries worldwide and is expanding at a vast rate - the company is currently valued at an amazing $51 billion after a total of seven rounds of funding worth $7.4 billion since its launch. The UK’s 'slice of the pie' could be worth around $15bn (or £9bn) in 2025.

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