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A Business Case in Project Management: Why Start a Project?

Epicflow

Typically, a business case is created in response to one or several of the following needs: Market demand; Organizational need; Customer request; Technological advance; Legal requirement; Ecological impacts; Social need. . The basic purpose of this document is to justify the initiation of a project. . Problem description.

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Scaling Customer Service as Your Startup Grows

Harvard Business

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Don’t obsess over metrics like inquiry volume or time to close tickets. What to do.

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Great Digital Companies Build Great Recommendation Engines

Harvard Business

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. Recommendations are seen as a technique to sell more online, instead of a renewable resource for relentlessly improving customer insight and their own.