Interviews Marketing ROI Video 
Prudent Pedal
MARCH 27, 2020
Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Fearless Marketer
MARCH 26, 2018
In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. A clear marketing advantage. My sales training client is developing an ROI guarantee, however, it will be customized for each client, depending on the kind of business, the current status of the sales force, etc.
Martinka Consulting
OCTOBER 27, 2017
One of my roles was being on the team interviewing the critical (and very expensive) ESOP advisors. Regular readers of this newsletter, and viewers of my video podcasts, know my feelings about projections in the buy-sell world, I feel they’re useless. For small businesses, it’s 3-5 times profit (after fair market owner compensation).
Harvard Business
SEPTEMBER 25, 2018
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.
Harvard Business
OCTOBER 9, 2017
Through informational interviews and background research (such as scanning leaders’ LinkedIn profiles), try to get a sense of their educational background. Formal degree programs excel at general education: an MBA, for instance, gives you a little bit of everything you might need as a leader, from finance to marketing to operations.
Tsavo Neal
JANUARY 25, 2018
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!).
Expert insights. Personalized for you.
72 
Let's personalize your content