Executives Need to Know How Trade Deals Shape Their Markets
Harvard Business
OCTOBER 13, 2016
Most corporate strategists focus on finding ways to win in the market — that is, they look for sources of competitive advantage based on the customers they serve, the products they sell, the suppliers they use, and so on. The ability of a firm to push into a new market or compete using a tried-and-true strategy hangs in the balance.
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