Intellectual Property Marketing Pharmaceuticals ROI 
Harvard Business
APRIL 19, 2016
Imagine the changes afoot in the pharmaceutical, medical device, automotive, and consumer electronics industries. What happens, for example, if the value of a product’s underlying intellectual property overtakes its production value? Carmakers have started using 3D technology to produce parts.
Tsavo Neal
JANUARY 25, 2018
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.
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