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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

And inquiries about loyalty rewards were common across nearly all industries — retail, public sector, automotive and manufacturing, travel and tourism, insurance, finance. What the company found was that refund and replacement inquiries were most common among industries such as retail, public sector, automotive, and manufacturing.

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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Collaborative leadership was critical for the revitalization of Central Park in New York City. Today, the Park creates incredible social value, but also provides billions in economic value through higher tax revenue, tourism, consumer spending, and real estate appreciation.