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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Customers overwhelmingly prefer products tied to a social cause. Collaborative leadership was critical for the revitalization of Central Park in New York City. Develop portfolios of financing to offset risk and achieve greater scale. Integrate stakeholders from across organizations and communities in a given place.