article thumbnail

Surveying the Business Landscape

Tom Spencer

In the pursuit of growth, should a company enter a new market, develop a new product, launch a start-up, form a joint venture, or acquire a competitor? These three strategic decisions helped to shift market power in the PC industry away from IBM and towards Microsoft and Intel. The story of the IBM PC is a cautionary tale.

Survey 60
article thumbnail

The Fundamentals of Leadership Still Haven’t Changed

Harvard Business

The challenge, she said, was that these managers were highly proficient in their own disciplines such as finance, marketing, research, clinical care, and insurance reimbursement — and had demonstrated that they could manage people in these areas — but she needed them to be “bigger” leaders.