Your Strategy Has to Be Flexible — But So Does Your Execution
Harvard Business
NOVEMBER 14, 2017
” Metric obsession. In 1992, to free-up warehouse space, the UK team promised free airline tickets to customers who purchased more than £100 worth of its products. marketing team offered the same promotion to U.S. In the sense that results count, and their quantification is desirable, it seems irrefutable.
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