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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% And it’s particularly true when audiences like the film or show. Interactive product placement.

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How to Clarify Your Ideal Consulting Client

Consulting Matters

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. But you can do AMAZING transformative work with a select few who connect with you to the point that they don't just your products and services. They want your advice, guidance and strategic partnership.

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How Will Theatre (Everyone) Deal with New Realities?!

Wakeman Consulting Group: Dave's Blog

Fast to act/Comfortable with volatilty: Market leaders. In a competitive environment you risk being a me too product that has to fight on commodity attributes or the market has moved by the time you get there. You wait until the product/service/trend is established then you act. They see an opportunity and they act.

Sports 52
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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. It’s called psychological ownership.

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7 Ways Your Website Can Transform Your Life

Consulting Matters

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. If you skip the web process and go straight to marketing, you might employ tactic after tactic without really having a sense of the end game outside of finding clients. Congratulations!

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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

A move is underway in France to cut aid to movies if the salaries of the stars is too high a percentage of the cost of production. The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. In trade negotiations, the film subsidy has been targeted by the U.S. Effective Jan. million ($1.85

Film 67
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Leaders vs. Leading

CaseInterview.com

The show is filmed before a live audience consisting of students at a well-known film school. If you’re a marketer and you did a great marketing campaign, you think you did a great job. When I worked for others, I was often very annoying (in a good and productive way). I challenged them. I objected.

Film 89