Harvard Business
SEPTEMBER 25, 2018
Indeed, one 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested. In similar fashion, I began writing less for publications that didn’t allow me to include my lead magnet in the bio section of the article, and prioritized writing for those that did.
Harvard Business
SEPTEMBER 25, 2018
They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Headquarters has more resources to dedicate to developing best practices for identifying influencers, defining specific methods and goals for influencer collaborations, and tracking ROI.
Harvard Business
MARCH 22, 2017
Each outbound communication is measured individually for immediate ROI. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.” The metrics also changed.
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