To Grow Your Business Abroad, Partner with Local Influencers
Harvard Business
SEPTEMBER 25, 2018
They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. The rise of social media has created a new type of local partner: local digital influencers.
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