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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Each outbound communication is measured individually for immediate ROI. The metrics also changed.

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How to Get People to Subscribe to Your Newsletter

Harvard Business

Indeed, one 2015 study revealed that email marketing had an average ROI of £38 (about $50 USD) for every dollar invested. In similar fashion, I began writing less for publications that didn’t allow me to include my lead magnet in the bio section of the article, and prioritized writing for those that did.

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